New and returning students at Robinson Secondary School were welcomed on the first day with a corridor of cheerleaders, blaring music and an inflated ram tunnel leading to the front doors. And the smiling face of their principal, Matthew Eline, who joined the cheerleaders and held a sign saying “May I help you?”

It was meant to leave a special impression on students. “How many first days do you get in life?” said Eline. The sporting event-esque scene was meant as a kick off for developing what Eline called a “kinder, gentler” Robinson.

“We’re absolutely about academics,” Eline said, but added that he’s looking for ways for the students to build “more community character” and connection to the school. A pep rally scheduled for the second day of school and special reward tie-dyed T-shirts as part of a campaign called “Dude, Be Kind” are among the ideas and activities planned to accomplish his goals.