Seniors Helping Seniors® Arrives to Potomac


Seniors Helping Seniors® home care recently opened a Bethesda-based franchise and is now providing non-medical services throughout Potomac and the surrounding areas. Seniors Helping Seniors® Bethesda provides in-home care services that allow seniors to live independently and age happily, gracefully, and with dignity in the comfort of their homes. The services provided by Seniors Helping Seniors® include companionship, light housekeeping, cooking and shopping, pet care, light handyman services, yard work, medication reminders, escort to appointments and events, dementia and Alzheimer's care, and more. 

Seniors Helping Seniors® network is the realization of Kiran Yocom’s personal mission to provide loving care to seniors in need of assistance. Before founding Seniors Helping Seniors® franchise system, Yocom spent 14 years working with Mother Teresa to advance humanitarian efforts. Mother Teresa’s teachings inspired Yocom and her husband to start Seniors Helping Seniors® services. The heartfelt lessons from Mother Teresa run through every aspect of the business. “This is Mother's words, verbatim: ‘But America is very poor in giving time, especially to their seniors.’ When she said that, it just touched my heart, and I realized that she was so right,” Yocom said. “That's when I had this calling in my being that kept saying to me: Some day you will be old. How would you like to respond to being that beautiful age when you really need someone to tell you they love you,” she said.

Kiram Yocom, co-founder of Seniors Helping Seniors® franchise system 


Seniors Helping Seniors® Bethesda differentiates itself from other eldercare agencies by hiring caregivers that are seniors themselves. Seniors Helping Seniors® believes that seniors who understand the aging process can provide other seniors with a higher quality of care. Seniors Helping Seniors® in-home services also seeks to cultivate meaningful relationships between their caregivers and clients by matching them based on personality and similar interests. They aim to Kiram Yocom, co-founder of Seniors Helping Seniors® franchise system. provide care that feels “like getting a little help from your friends.” “Rather than building a network of strangers, I set out to build meaningful and enduring relationships,” Yocom explains. 

Yocom’s model of matching senior caregivers with seniors needing assistance is flourishing – Seniors Helping Seniors® network has grown from its humble origins in small-town Pennsylvania to an international home care company providing two million+ hours of home care annually. The agency has also received numerous awards regarding the quality of its care services. 

The local Seniors Helping Seniors® Bethesda business is owned and operated by Ben Chernow. Chernow grew up in Bethesda and attended St. Andrew’s Episcopal School in Potomac. After obtaining an MBA and law degree from Vanderbilt University, Chernow worked as a corporate litigator specializing in complex multi-jurisdiction litigation. Chernow became interested in owning a Seniors Helping Seniors® franchise after being contacted by a consultant who connects promising entrepreneurs with growing franchise businesses. “I believe business can be a force for good. I was interested in starting a business that provided a needed service. I like the idea that my business can be part of what enables seniors to stay in their homes and remain part of their communities,” said Chernow.

Ben Chernow poses with his sister. Chernow owns the local Seniors Helping Seniors® Bethesda franchise. 

Learn more about Seniors Helping Seniors® Bethesda by visiting their website at

Want to get involved? Seniors Helping Seniors® Bethesda is always hiring compassionate and community-oriented people as caregivers. Apply here: